The LGF reading list:

 

Adaptive Markets

An evolutionary perspective on markets and investor behavior

Amazon’s Leadership Principles (WEBSITE) 

Applicable to many areas of investing, business, and life

Am I Being Too Subtle?

Sam Zell's autobiography

The Attention Merchants

A history of organized efforts to harness human attention for commercial and political purposes

The Big Money: Seven Steps to Picking Great Stocks and Finding Financial Security

Case studies relevant to decision-making and investing in growth businesses

Big Money Thinks Small

Famed Fidelity portfolio manager Joel Tillinghast's excellent book on investing

The Big Picture

On movies and entertainment in the age of the internet

Brain Rules for Baby & Brain Rules

Practically-written books on what we know about the human brain’s development & key characteristics

Creative Cash Flow Reporting

One of the best financial statement analysis books around

Doing What Matters

Lessons from former Nabisco and Gillette CEO Jim Kilts

Double Your Profits: In Six Months or Less

On opex and capex discipline, 3G Capital-approved (for better or worse…)

The Everything Store

Traces Amazon's development and provides insight into Bezos the man

Essays by Paul Graham (WEBSITE)

Paul Graham of YC’s thoughtful essays on a variety of topics

Expected Returns: An Investor's Guide to Harvesting Market Rewards

A reconciliation of academic and practical finance from an author who has practiced both

Factfulness

On incorrect yet widely-accepted assumptions about our world, by the late medical doctor and public health professor Hans Rosling

Fortune's Formula

On the Kelly Criterion - engaging

Grinding It Out: The Making Of McDonald's

Ray Kroc's autobiography and the story of McDonald's

Hard Landing

Relevant and well-written book on the development of the airline industry

How Music Works

David Byrne of the Talking Heads explores how music is written, recorded, distributed, and received

Jeff Bezos’s 2020 Amazon shareholder letter (PDF)

“The world wants you to be typical – in a thousand ways, it pulls at you. Don’t let it happen. You have to pay a price for your distinctiveness, and it’s worth it. The fairy tale version of ‘be yourself’ is that all the pain stops as soon as you allow your distinctiveness to shine. That version is misleading. Being yourself is worth it, but don’t expect it to be easy or free. You’ll have to put energy into it continuously. The world will always try to make Amazon more typical – to bring us into equilibrium with our environment. It will take continuous effort, but we can and must be better than that.”

Influence

Though not explicitly about marketing, one of the best marketing books around

LikeWar: the Weaponization of Social Media 

A must-read on social media’s role as a commercial, military, and political tool, and its broader effect on humanity

A Man for All Markets

Ed Thorp’s autobiography

Margin of Safety

Seth Klarman's concise 1991 book on investing, though out-of-print and expensive

Option Volatility and Pricing: Advanced Trading Strategies and Techniques

The intuition behind options

The Outsiders

Profiles of CEOs who allocated capital extraordinarily well

The Paradox of Choice

Thesis: more choice can be counter-productive

The Real Frank Zappa Book

Frank Zappa’s autobiography - supremely entertaining, not directly related to investing other than Zappa was a notable iconoclast who accomplished much and thought independently

The Signal and the Noise

Nate Silver's book on forecasting intelligently, humans versus computers, and Bayesian thinking - a must read

Super Casino

An often hilarious history of Las Vegas and the personalities that created it

Traffic

Though somewhat dated, a thoughtful overview of all aspects of the significant portion of our waking lives that we spend in traffic

Valuation: Measuring and Managing the Value of Companies

One of our favorites - on the drivers of enterprise value

Warren Buffett's Partnership Letters (PDF)

Before Warren Buffett was Warren Buffett…he managed a portfolio and wrote about it

You Can Be a Stock Market Genius

Case studies (rare for investing books) and invaluable stock market wisdom